Dr. Jimmy Sanderson is an Assistant Professor in the Department of Kinesiology and Sport Management at Texas Tech University. His research centers on social media and its influence on various sport stakeholders such as athletes, fans, and sport organizations. He also maintains research interests in health, media, and family dynamics in sport. He is the author or co-author of several books on social media and sport and over 80 journal articles and book chapters. He is regularly cited in the media and consults with sport organizations on matters related to social media.